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In 1985, Sam Walton pledged to support American-made products and the small businesses behind them. Walmart is currently committed to investing $350 billion on products made, grown, or assembled in the U.S. Open Call is one of the ways we keep that commitment going strong.
Selected applicants with shelf-ready products made, grown, or assembled in the U.S. will participate in 30-minute, one-on-one meetings with merchants to showcase their products and discuss opportunities to grow their business with Walmart, Sam's Club, Walmart.com and Walmart Marketplace.
Throughout the day, suppliers will engage with Walmart and Sam’s Club leaders, explore supplier growth resources, and take part in pitch-preparation sessions to help them put their best foot forward in future merchandising discussions.
Through Open Call, we’re proud to create pathways for small and mid-size businesses to grow while helping deliver value and choice for millions of customers. Last year, more than 100 entrepreneurs received their "Golden Ticket".
If you or someone you know has a shelf-ready product made, grown, or assembled in the U.S. and would like to apply to attend Open Call 2026, you can learn more about Open Call here. |
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Not ready for Open Call this year? Grow with US is a voluntary four-step program from Walmart designed to provide U.S. small businesses with the training, mentorship and resources needed to grow with Walmart. Click here to learn more and register.
