Sweet Paris Crêperie & Café, the popular national restaurant brand known for its sweet and savory crêpes, has opened its first Arkansas location at Pinnacle Hills Promenade in Rogers.
Open daily for breakfast, lunch and dinner, the concept brings a taste of France to the region with a menu featuring crêpes, waffles, croffles, fresh salads, pressed paninis and bowls, alongside handcrafted lattes made with freshly ground Italian coffee beans and premium matcha creations, all served in a casually elegant, Parisian-inspired setting.
Located at 2203 Promenade Blvd., Space 8105, Sweet Paris Creperie and Café officially opened its doors on May 4 and will be offering the community an early taste of Sweet Paris’ signature blend of Parisian charm and café-style dining. The restaurant will celebrate its grand opening on May 29 from 10 a.m. to 2 p.m. with a ribbon-cutting ceremony, giveaways and a festive in-store experience for guests.
Guests visiting the Rogers location can expect a thoughtfully designed space that blends modern elegance with Parisian-inspired details, ideal for everything from casual brunch to evening gatherings. Customers are also encouraged to download the Sweet Paris app and join the Sweet Paris Passport loyalty program to enjoy exclusive offers, earn rewards and stay connected to new menu launches and events.
The Rogers location is owned and operated by husband-and-wife duo Michael and Melissa Aaron, experienced multiunit franchise operators with decades in the restaurant industry alongside their partners Michael and Lane Cooper. The Aarons began their careers with Sonic Drive-In, where they spent more than 30 years opening and operating multiple locations, and have since expanded their portfolio with other successful concepts.
“When we were looking to expand our portfolio, we knew we wanted a brand we truly believed in,” Michael Aaron said. “From the moment we experienced Sweet Paris, we were drawn to the ambiance, the quality of the food and the leadership behind the brand. We’re excited to introduce something new and special to the Rogers community.”
Sweet Paris was founded in 2012 by Ivan and Allison Chavez with a mission to revive the art of eating crêpes. The brand has since grown into a nationally recognized concept with locations across Texas, Arizona, Florida, Minnesota, Tennessee and Mexico.
“We are incredibly excited to introduce Sweet Paris to Arkansas for the very first time,” Allison Chavez, CEO and co-founder of Sweet Paris, said. “The Rogers community is vibrant, growing and full of energy — everything we look for in a new market. With the Aarons leading the way, we’re confident this location will quickly become a local favorite.”
The Rogers opening marks the first of a six-unit agreement that will bring additional Sweet Paris locations to Arkansas, Oklahoma, Texas and Missouri in the coming years.
Sweet Paris Rogers is open Sunday through Thursday from 8 a.m. to 9 p.m. and Friday through Saturday from 8 a.m. to 10 p.m.
For more information, visit www.sweetparis.com.
