During a live sneak peek event tonight, Walton Arts Centerannounced the 2026-27 Procter & Gamble Broadway Series, featuring six must-see shows.
The Broadway series includes The Outsiders, Sept. 1-6; Buena Vista Social ClubTM, Dec. 15-20; The Notebook, Feb. 24-28; The Sound of Music, April 13-18; Operation Mincemeat: A New Musical, May 25-30 and Just In Time, July 6-11.
“Five of the shows are coming straight from Broadway on their first national tours, making their Arkansas debut at Walton Arts Center, and one is a Broadway classic returning to Walton Arts Center,” said Jennifer Ross, vice president of programming. “The lineup has won a total of 25 Tony Awards, including two Best Musical awards. We are thrilled to bring these amazing shows to Northwest Arkansas.”
In addition to the six-show lineup, Walton Arts Center also announced four Broadway bonus shows for the 2026-27 season. Patrons who subscribe now have first access to purchase tickets to eight performances of Dirty Dancing Oct. 21-25; five performances of Jersey Boys Nov. 27-29; four performances of Kinky Boots April 30-May 2; five performances of Beetlejuice June 4-6.
Subscribe to the 2026-27 season and be the first in line to guarantee your seats for the Northwest Arkansas debut of Wicked when renewing your subscribed seats in 2027-28.
Six-show Broadway subscription packages are $351 - $531 for Tuesday and Wednesday evening and Thursday matinee, and $405 - $585 for Thursday, Friday and Saturday evening, and Saturday and Sunday matinees. Package prices vary depending on seat location and include all fees. Dates, programs and prices are subject to change.
Cocktail classes are back for the new Broadway season too. Purchase a cocktail class for $45 and learn how to make two themed specialty drinks, paired with light appetizers before your show. Add on three or more cocktail classes to your subscription for reduced pricing. Must be 21 or older to purchase.
Subscriptions are available now for a limited time and can be renewed or purchased online at waltonartscenter.org, by calling the subscriber concierge at 479.571.2785 or in person at the Walton Arts Center Box Office weekdays 10 am until 2 pm. Single tickets to all Broadway and other shows in the 2026-27 season will be available later this summer.
2026-27 P&G BROADWAY SERIES
The Outsiders
Sept. 1-6
8 performances
Arkansas Premiere
The winner of four 2024 Tony Awards®, including best musical, is The Outsiders. This classic coming-of-age story takes you to Tulsa, Oklahoma in 1967, where Ponyboy Curtis, his best friend Johnny Cade and their family of Greaser “outsiders” dream about who they want to become in a world that will never accept them. The Outsiders features Danya Taymor’s Tony Award-winning direction that’s “refreshing, gritty and endlessly effective” (The New York Times). With “high-octane choreography” (New York Magazine), The Outsiders has been described as “more pulse-pounding than anything else on Broadway!” (Time Out New York).
Recommended for ages 10 and up.
Buena Vista Social Club™
Dec. 15-20
8 performances
Arkansas Premiere
Cocktail Class: Dec. 17-19
It’s been years since legendary singer Omara Portuondo last entered a recording studio. Once known as the “Queen of Feeling,” her voice was celebrated throughout Cuba – until she vanished from the spotlight. But when an ambitious young record producer brings her a rare opportunity, the elusive diva must finally reckon with her past.
Hailed as a “jaw-dropping, soul-stirring must see” (The Washington Post), the Tony® and Grammy® award-winning Buena Vista Social Club™ is a journey through music and memory into the beating heart of Havana. A world-class company brings the story of the iconic album to thrilling life in this tale of big dreams, second changes and music that needs no translation.
Recommended for ages 8 and up.
The Notebook
Feb. 24-28
8 performances
Arkansas Premiere
Cocktail Class: Feb. 25-27
Based on the best-selling novel that inspired the iconic film, The Notebook tells the story of Allie and Noah, both from different worlds, who share a lifetime of love despite the forces that threaten to pull them apart. “Full of butterfly-inducing highs and beautiful songs” (Entertainment Weekly), The Notebook is a deeply moving portrait of the enduring power of love.
Chris Jones of the Chicago Tribune says The Notebook is “absolutely gorgeous, not to be missed,” and The New York Daily News calls it “a love story for the ages.”
The Notebook is directed by Michael Greif (Dear Evan Hansen, Next to Normal, RENT) and Schele Williams (The Wiz, Aida), and features music and lyrics by multi-Platinum® singer-songwriter Ingrid Michaelson, book by Bekah Brunstetter (NBC’s “This is Us”) and choreography by Katie Spelman.
Recommended for ages 10 and up.
The Sound of Music
April 13-18
8 performances
For 65 years, The Sound of Music has been one of our “favorite things.” With its timeless story and irresistibly charming score, this Rogers & Hammerstein classic isn’t just meant to be enjoyed – it's meant to be shared. Directed by three-time Tony Award® winner Jack O’Brien (Hairspray), this vibrant and romantic tale of Maria and the von Trapp family features beloved songs like “Do-Re-Me,” “Sixteen Going on Seventeen” and Edelweiss.”
Recommended for ages 7 and up.
Operation Mincemeat: A New Musical
May 25-30
8 performances
Arkansas Premiere
How did a dead body, a fake love letter and – of people – Ian Fleming turn the tide of WWII? Olivier Award®winner for best new musical and a 2025 Tony® winner, Operation Mincemeat: A New Musical is the best-reviewed show in West End history with 88 five-star reviews and the No. 1 Broadway show of 2025 (Entertainment Weekly).
It’s 1943 and the Allies are on the ropes. Luckily, they’re about to gamble our futures on a stolen corpse. Singin’ In the Rain meets Strangers on a Train, it’s the fast-paced, hilarious true story of the secret mission that won WWII.
Recommended for ages 5 and up.
Just In Time
July 6-11
8 performances
Arkansas Premiere
Brilliant. Complicated. Darin.
Just In Time, the acclaimed "runaway hit" (Variety) that is taking Broadway by storm, will make a splash in Northwest Arkansas. An “utterly electrifying” (Entertainment Weekly) new musical, Just In Time brings to life the story of Bobby Darin, the legendary singer whose short but remarkable journey took him from teen idol to global sensation. Packed with his biggest hits, including “Beyond the Sea,” “Mack the Knife,” “Splish Splash” and “Dream Lover,” Just In Time is “a helluva good time at the theater” (Time Out) and a “wallop of joy” (NY Post).
Recommended for ages 10 and up.
Support for Walton Arts Center is provided, in part, by the Arkansas Arts Council, an agency of the Arkansas Department of Parks, Heritage, and Tourism, and the National Endowment for the Arts. Walton Arts Center is Arkansas’ largest and busiest performing arts presenter. Each year more than 215,000 people from Arkansas, Missouri, Kansas and Oklahoma and beyond attend more than 300 public events at Walton Arts Center, including performances, rehearsals, community gatherings, receptions, weddings and more. Approximately 35,000 students and teachers participate annually in arts learning programs at Walton Arts Center, and almost 250 volunteers donate 28,000 hours of time each year to its operations. Walton Arts Center presents entertainers and artists from around the world including Broadway musicals, renowned dance companies, international artists, up-and-coming jazz musicians and more. As a non-profit organization, Walton Arts Center enjoys the generous support of public sector funding, corporate sponsorship and private donors, allowing audience members to enjoy world-class performances at a great price. To learn more about Walton Arts Center, visit www.waltonartscenter.org.
