Bentonville Eye Care would like to congratulate Dr. Jeff Coats on making the NWA Business Journal's Forty under 40 list.
Jeff Coats is originally from Independence, MO, and received a Bachelor of Science in Biology from the University of Missouri. He then attended the Southern College of Optometry (SCO) in Memphis, TN. At SCO, where he graduated cum laude, Dr. Coats received an intensive education that covered various aspects of vision correction, as well as ocular health detection and management. Rotations completed by Dr. Coats include primary care optometry, treatments of ocular disease, contact lens fitting/modification, pediatrics/vision therapy, and low vision.
Dr. Coats is extremely service-oriented, both on a local and international scale. While in Memphis, he served as President of the local Lions Club assisting members of Shelby County. During his summer breaks, Dr. Coats traveled to Central America on multiple mission trips with the organization S.V.O.S.H (Student Volunteer Optometric Services to Humanity) providing citizens with donated glasses and aiding in their ocular health, while picking up a little conversational Spanish.
After graduation, Dr. Coats practiced with a school-based pediatrics clinic in Memphis focused on delivering care to areas often underserved. Dr. Coats has also worked steadily with a practice focused on the care of patients with diabetes, high blood pressure, and glaucoma.
Outside of caring for patients and keeping up with the newest technologies in the field of optometry, Dr. Coats can often be found on his mountain bike somewhere around Bentonville. He and his wife Jade, a fellow optometrist, love to travel, volunteer in the community, and enjoy the excitement of NWA!
Dr. Jeff Coats
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Bentonville Eye Care has been making some big moves by opening another location AND hiring 4 new doctors. Meet the latest additions to the team:
Dr. Trent Daiber is a member of the American Optometric Association and Arkansas Optometric Association. He is an alumnus of Russellville High School and the University of Arkansas. He completed his optometric education at Southern College of Optometry and rotated through Willis Knighton Eye Institute where he focused on ocular disease and surgery. In his free time, Dr. Daiber enjoys hunting, cycling, and being outdoors. 
Dr. Andrew Murphy was born and raised in Northwest Arkansas. He received a Bachelor of Science in Biochemistry from the University of Arkansas in Fayetteville.
Dr. Murphy then graduated summa cum laude from the Southern College of Optometry, where he was awarded the Dr. Milton Webb Leadership and Service Scholarship from the Arkansas Optometric Association.
Dr. Murphy is dedicated to providing exceptional eye care and vision services. He enjoys seeing patients of all ages for comprehensive eye examinations as well as fitting contact lenses and managing conditions such as glaucoma, age-related macular degeneration, diabetic retinopathy, and dry eye disease. Dr. Murphy also has a passion for treating patients who are suffering from symptoms such as light sensitivity, blurred vision, and eye strain resulting from traumatic brain injuries and concussions.
When he’s not seeing patients, you can find Dr. Murphy cheering on the Razorbacks, wood-working in his shop, or learning a new song on the guitar!
Dr. Cindy Le is originally from Yukon, OK and received a Bachelor of Science in Biology from the University of Central Oklahoma in Edmond, OK. She graduated with honors from Northeastern State University Oklahoma College of Optometry in Tahlequah, OK. While there, Dr. Le was a member of the National Optometric Student Association and was President of the Women in Optometry. During her clinical education, she completed rotations at various sites throughout northeast Oklahoma affiliated with the Cherokee Nation rural eye programs.
Following her formal education, she completed her post-doctorate residency training at the Veterans Administration hospital in Fayetteville, AR where she focused on primary care and ocular disease. Outside of work, Dr. Le enjoys going to farmers markets, playing tennis, watching the World Cup, discovering new restaurants and coffee shops, and playing with her nephew, Arthur.
Dr. Emily Merwin completed her undergraduate degree at Michigan State University and is a die-hard Spartan (GO GREEN!). She then attended optometry school at Michigan College of Optometry, where she graduated with honors. She practices primary eyecare, seeing everything from multifocal contacts, to children with binocular vision issues and treating ocular disease.
Dr. Merwin was born and raised in southwest Michigan and recently moved to Bentonville with her husband and two daughters. She enjoys exploring all the great things NWA has to offer with her family, taking their two dogs for walks, and shopping. She has completed two optometric mission trips and loves to give back to her community.
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About Bentonville Eye Care:
Since 2012, Bentonville Eye Care has served as a dedicated and caring provider of quality vision services to Bentonville, Rogers and the surrounding communities.
As a patient, you can expect friendly and attentive care from our experienced team of eye care professionals. We leverage advanced diagnostic technology to provide modern eye care services, including comprehensive eye exams, vision correction, and more.
In addition to our eye care services, our optical department features a varied selection of designer frames and precision lenses from top brands. With guidance from our knowledgeable staff, you’ll find the look you want and the features you need.
Schedule an appointment with an experienced eye care provider at our Bentonville and Rogers optometrist offices and give your vision the level of care and attention it deserves.
