J.R. Shaw, Executive Director of Destination Rogers, was recently featured in a compelling interview as part of Medium's series “How To Create a Travel Experience That Keeps People Coming Back for More.”

With more than three decades in the hospitality industry and a decade leading tourism efforts in Northwest Arkansas, J.R. shares valuable insights into what makes a destination unforgettable. From leaning into authenticity to building scalable, emotional experiences, he emphasizes the power of local storytelling and strong community relationships.

Cove Collective NWA is an exciting new wellness center in Downtown Rogers, designed to help you achieve holistic well-being. Located at 214 W Walnut, the center offers a range of services including Pilates, Massage Therapy, Chiropractic Care, and Red Light Therapy—all aimed at enhancing your physical, mental, and overall health.

Jessica Hester has been recognized as one of the ten outstanding Urban Land Institute women for her leadership and dedication to advancing gender equity in the commercial real estate industry. Her work as CEO/Founder/Principal Architect of VERDANT Studio, located in Downtown Rogers, reflects her commitment to shaping communities and enhancing quality of life. It's inspiring to see individuals like Hester making significant contributions to their industry and communities.

Urban Land Institute is a global network of professionals in every sector of real estate development and land use, from private enterprise to public service. ULI focuses on best practices in real estate development, housing, transportation, and related topics. Locally, ULI Northwest Arkansas serves as a trusted and relied-upon network of leaders advancing responsible land use and development. Locally and globally, the organization focuses on best practices in real estate development, housing, transportation, and related topics. 

NWA Media, a division of the Northwest Arkansas Democrat-Gazette, collaborated with Rogers Lowell Chamber and Downtown Rogers merchants to publish the new 2023 Go Downtown Rogers Map and Shopping Guide which can be found in shops, restaurants and offices throughout Downtown Rogers and is also available throughout the region.

Natural State Beverage Company creates natural sodas and delicious kombucha. Founded by co-owners Krista and Ty Cloud in February 2021, they first set up their operation in a small commercial location in Bentonville and have recently moved to a significantly larger location at 215 S Arkansas, just North of Jiffy Kwick. As the popularity of their natural sodas and delicious kombucha grew, they quickly recognized the need for more space to increase production so they purchased the property at 215 S Arkansas, which has previously been home to a laundromat, an appliance shop and a church.