J.R. Shaw, Executive Director of Destination Rogers, was recently featured in a compelling interview as part of Medium's series “How To Create a Travel Experience That Keeps People Coming Back for More.”

With more than three decades in the hospitality industry and a decade leading tourism efforts in Northwest Arkansas, J.R. shares valuable insights into what makes a destination unforgettable. From leaning into authenticity to building scalable, emotional experiences, he emphasizes the power of local storytelling and strong community relationships.

Each Christmas season, 224 W Cherry Street comes alive with a dazzling, choreographed light and music display that captivates and invites the community to experience the magic of the holidays. Situated at the intersection of S. 3rd St. and W. Cherry Street, this house becomes a holiday beacon with its breathtaking illumination. 

Cove Collective NWA is an exciting new wellness center in Downtown Rogers, designed to help you achieve holistic well-being. Located at 214 W Walnut, the center offers a range of services including Pilates, Massage Therapy, Chiropractic Care, and Red Light Therapy—all aimed at enhancing your physical, mental, and overall health.

Ozark Beer Company welcomes Cranksgiving's return to Northwest Arkansas for its third year, inviting cyclists of all ages to join in a spirited scavenger hunt to gather food for families in need this holiday season. This “alley-cat” style bike event blends community fun with a purpose, as riders navigate their own routes around the city to pick up essential holiday food items.

Lasang Pinoy is set to open its doors at Proof Downtown, the innovative restaurant space located at 200 N 2nd Street, on Thursday, August 8! Proof Downtown, a visionary project by Canoe Concepts, provides a fully-equipped kitchen designed as a blank canvas for culinary creatives. This platform allows new restaurants to test and perfect their concepts with minimal risk. Founded by Rogers’ serial entrepreneur Hannah Cicioni, Proof Downtown supports and nurtures emerging culinary talent.

A new mural in Downtown Rogers is being installed near the intersection of 2^nd and Walnut streets later this month. The installation will complement the arts, culture and quality of life experiences in Downtown Rogers. Stevie Stevens, a mixed media glass artisan based in Bella Vista, was awarded a Third Space Grant by the Rogers Lowell Chamber to create a public art piece to expand the arts, culture and quality of life experiences that correspond with the Downtown Rogers creative community.  

Call for Artists and Pet Related Vendors & Non Profits! May is National Pet Month and the May Art on the Bricks Art Walk in Downtown Rogers features Our Dog Friendly Downtown! Join us Thursday, May 11 for our dog friendliest event of the year! 

April is National Recycling Month and Earth Day is April 22. The April Downtown Rogers Art on the Bricks Art Walk is the perfect time to highlight art that is based on restoration and reuse. We are excited to share the works of than a dozen artists who created art that comes from items that are recycled or repurposed. We are also showcasing the works of dozens of other artists who bring beauty as well as socially and culturally significant messages to the community through art.

Art on the Bricks Art Walk is Thursday, April 13, 4:30 p.m. – 7:30 p.m. in locations throughout Downtown Rogers.

Bring your pooch and join dog-friendly Downtown Rogers for the first-ever “Best Friends Animal Society Pup Crawl!” This “pub crawl with a purpose” will benefit the Best Friends Pet Resource Center opening in Bentonville in early 2023. The Pet Resource Center will be a first-of-its-kind in the nation, fully reimagined shelter, paving the way for the rest of the country.

Natural State Beverage Company creates natural sodas and delicious kombucha. Founded by co-owners Krista and Ty Cloud in February 2021, they first set up their operation in a small commercial location in Bentonville and have recently moved to a significantly larger location at 215 S Arkansas, just North of Jiffy Kwick. As the popularity of their natural sodas and delicious kombucha grew, they quickly recognized the need for more space to increase production so they purchased the property at 215 S Arkansas, which has previously been home to a laundromat, an appliance shop and a church.

Yo + Aqui (I + Here) - A Newcomer's Journey is the theme for the Downtown Rogers Art on the Bricks Art Walk scheduled for September 8, 4:30 p.m. - 7:30 p.m. Artists and other creatives share their stories related to moving to NW Arkansas.