David and Holly King decided to pursue an adventure in jewelry design and repair in NW Arkansas in late 2019.  As a self-taught jeweler with a background in mechanics and metalsmithing, David began to build a business model to help solve the perception that owning custom jewelry is only for the affluent. “Custom jewelry should be available for anyone wanting to express their personality or style without an inflated price tag,” explained Holly. The couple designs each individual piece with the customer in mind using their skills and talent to make each piece unique. With the help of Computer Aided Design (CAD) and international sourcing of gemstones and diamonds, the Kings strive to offer a relaxed, stress-free shopping experience where beautiful, custom jewelry is affordable.