J.R. Shaw, Executive Director of Destination Rogers, was recently featured in a compelling interview as part of Medium's series “How To Create a Travel Experience That Keeps People Coming Back for More.”

With more than three decades in the hospitality industry and a decade leading tourism efforts in Northwest Arkansas, J.R. shares valuable insights into what makes a destination unforgettable. From leaning into authenticity to building scalable, emotional experiences, he emphasizes the power of local storytelling and strong community relationships.

The Downtown Rogers (DTR) business community invites you to Shop Small and play BINGO with a holiday celebration of local businesses and the charm of Downtown Rogers. Now in its third year, this event is a fantastic way to explore the community, shop locally, and win big. With over 20 participating businesses, shoppers have the chance to win a prize package valued at more than $700.

Our thought bubble: We encourage shopping locally in Downtown Rogers all year long, and especially during the holiday season! The DTR BINGO challenge invites you to explore the unique offerings of local businesses while contributing to the community's economic health.

Explore DTR: Complete the challenge beginning on Shop Small Saturday, November 30, and running through Wednesday, December 11, and you will have a chance to win a prize basket valued at more than $700!

Ozark Beer Company welcomes Cranksgiving's return to Northwest Arkansas for its third year, inviting cyclists of all ages to join in a spirited scavenger hunt to gather food for families in need this holiday season. This “alley-cat” style bike event blends community fun with a purpose, as riders navigate their own routes around the city to pick up essential holiday food items.