Earlier this month, Downtown Rogers took center stage in the world of specialty coffee as Onyx Coffee Lab hosted the 2025 U.S. Cup Tasters Championship—one of the premier competitions within the U.S. Coffee Championships. Held at The 2nd Street Studio from May 8 to May 10, the event welcomed top coffee tasters from across the country for three days of intense competition, community gathering, and coffee appreciation.

The event offered a rare opportunity for coffee lovers and curious visitors alike to witness the country’s most skilled tasters in action. Attendees enjoyed exceptional brews, observed precision tasting rounds, and immersed themselves in the unique energy that comes with elite coffee competition. Winners of the championship were announced on the U.S. Coffee Championships Facebook page.

Rogers' thriving coffee scene was further amplified by the private screening of COFFEE: The Universal Language. This new documentary features local coffee leaders, including Andrea and Jon Allen of Onyx Coffee Lab, Thao Nguyen of Calmo Coffee, Amber Dietrich of Confident Coffee Roasters, Kevin Frey of Puritan Coffee & Beer, and Jen Esty of The Scout Guide NWA. Their dedication to craftsmanship and community has helped position Rogers as an emerging destination for specialty coffee culture.

Destination Rogers, a division of the Rogers Lowell Chamber, played a targeted role in expanding the impact of the championship by facilitating the production of Rogers based episode. The film is the latest in a coffee-focused film series produced by N+D Media and aims to tell powerful stories from the global coffee community, with the city of Rogers serving as the backdrop of the outstanding coffee companies featured.

As Presenting Sponsor, Destination Rogers not only contributed to the film’s production but is also launching a digital marketing campaign to promote the series. This initiative is designed to attract visitors to Rogers and share its unique blend of culture, craftsmanship, and creativity with a broader audience.

You are invited to experience the energy of Downtown Rogers and discover the passion that fuels Onyx Coffee Company in the latest episode of COFFEE: The Universal Language – Rogers here and follow the ongoing N+D Media series on YouTube to explore how coffee connects communities across the globe.

Nationally recognized for its innovation and collaboration, Rogers, Arkansas is where rich history meets creative expression. As a rising hub for specialty coffee, the city continues to welcome coffee creators, lovers and influencers—one thoughtfully crafted cup at a time.

We appreciate the hard work and leadership of Onyx Coffee Lab, N+D Media, 2nd Street Studio, and Destination Rogers, this event and film further solidified Rogers' position in the international coffee scene.