Lasang Pinoy, the new Filipino restaurant and karaoke bar, is set to open soon in Downtown Rogers, is bringing a unique blend of food and music to the NWA community. When it comes to building a family business, support can take many forms—and for Lasang Pinoy, no one has shown more dedication than Joseph Martfeld, lovingly known as Pops to most, including restaurant owner, Maria Smith and her team. As the dream began turning into a reality, Pops was there every step of the way.

Whether lending his eye for design, offering seasoned advice, or diving into the tough, behind-the-scenes work, Martfeld has poured his heart into helping Lasang Pinoy thrive.

• A true jack-of-all-trades, he’s taken on everything from dishwashing and deep-cleaning refrigerators to crafting wooden décor that adds cozy, handmade charm to the space.

• He’s put up wallpaper, moved heavy kitchen equipment and furniture, and has even served as the unofficial head of quality control—taste-testing dishes to ensure they deliver the rich, bold flavors of Filipino cuisine.

His attention to detail and commitment to excellence have helped shape the warm, welcoming atmosphere guests will enjoy when Lasang Pinoy opens its doors later this month.

Beyond the physical labor, Joe has also been invaluable.

• With his tech-savviness, he’s helped set up the restaurant’s IT systems and fine-tuned the website to reflect the same warmth and vibrancy that guests can expect in person.

• He’s been a constant source of encouragement, a sounding board for ideas, and a steady, dependable teammate throughout the journey.

Born and raised in Rogers, Arkansas, Martfeld's deep roots in the community are reflected in the pride he takes in this family business. His hard work, generosity, and unwavering support are daily reminders that success is sweetest when it’s grounded in family, tradition, and the love of those who believe in you most.

Lasang Pinoy’s highly anticipated 2024 opening came to an unexpected halt when a tornado in May devastated their buildout—ripping off the roof, tearing down walls, and leaving the space completely uninhabitable. With the property owners focused on rebuilding, plans for the restaurant were temporarily put on hold. But out of the setback came a new opportunity: a 3-month pop-up at Proof Downtown, where the community gathered to connect, share stories, and experience the rich and vibrant flavors of Filipino cuisine.

Make plans to visit Lasang Pinoy at the corner of 8th and Walnut in Downtown Rogers and connect with the on social media. 

Address: 719 W Walnut, Suite 104, Rogers, AR
Open to the Public: April 22nd
Grand Opening: May 27th

www.lasangpinoynwa.com
Facebook: @lasangpinoyNWA
Instagram: @lasangpinoynwa