Rebounding in style: Avenue Design Company has relocated her home decor and design business to a temporary retail space at 207 S 2nd Street, Downtown Rogers, just in time to welcome the Fall season. Tracy Alexander, the founder and owner, and her team have shown resilience and dedication after suffering a massive inventory loss due to tornado damage at their previous location at the Southeast corner of 2nd and West Walnut Street.

Busy as bees: A tremendous amount of work by Tracy and her team went into this move to what is a temporary location. They were tasked with:

• Vacating the previous location

• Working with insurance adjusters and moving companies

• Taking inventory and disposing of all of the water damaged merchandise

• Packing undamaged items

• Securing storage units

• Finding a new retail space

• Painting and prepping the new location

• Ordering, unpacking, and setting up the new, smaller retail space, which still boasts an amazing selection and variety

A piece of history: Despite the challenges, Avenue Design Company continues to thrive and grow. As Tracy has grown and evolved she has occupied several historic downtown storefronts:

1. 103 W Walnut in the Underbrush Books Space

2. The 213 W Walnut where Honeycomb Kitchen Shop is located

3. 124 W Walnut Street, undergoing renovation due to storm damage

4. 🆕 207 S 2nd Street near the Historic Lane Hotel

5. 😉 Ask about their exciting 2025 plans for their future location!

Shop local: Be sure to stop by and explore Avenue Design Company's beautiful merchandise, including: home interiors, jewelry, gift items, stationery and cards, custom floral arrangements, and design services.

Our thought bubble: Supporting locally owned businesses like Avenue Design Company helps make Downtown Rogers a vibrant destination for shopping, dining, and entertainment. Your patronage contributes to the community’s growth and resilience.