Goal #3: Establish the Rogers Lowell Chamber as the Primary Point-of-Contact for Doing Business in Downtown Rogers

Objective: Utilize the Chamber Voice of Business and Go Downtown Rogers Newsletters to relay economic development successes.

Response Actions:

1. Business Outreach: Over the past two weeks, the Chamber has reached out to hundreds of businesses to assess the impact of tornado disruptions and provide recovery resources.
2. Resource Provision: The Chamber has offered support for disaster recovery, helping businesses with issues like property damage, inventory loss, and disruptions to electricity and internet services.
3. Face-to-Face Connections: Personal visits by Chamber staff have been crucial in providing immediate support and ensuring businesses feel connected and supported during recovery efforts.

Goal #5: Showcase Why Downtown Rogers is an Ideal Place to Conduct Business, Raise a Family, and Enjoy Quality of Life Amenities and Activities

Objective: Use photography, video, storytelling, social media, news releases, and the Go DTR newsletter to create a positive image of Downtown Rogers.

Response Actions:

1. Positive Imagery Campaign: In response to widespread images of storm damage, the Chamber has launched a campaign to showcase recovery efforts and the resilience of businesses. This includes social media reels and positive stories highlighting operational businesses.
2. Social Media Engagement: A series of social media posts and reels were created to promote the businesses that remain open and thriving. These posts aim to counteract negative perceptions and highlight the ongoing vibrancy of Downtown Rogers.
3. Promotion of Events: By inviting the community to the monthly Art Walk, the Chamber emphasizes that Downtown Rogers is still a lively and welcoming place. The event shows that, despite the storm, the area is "bruised but not broken."

Additional Efforts:

1. Media Coordination: The Chamber has worked with the media to share stories of businesses overcoming storm challenges and volunteering in the community.
2. Supportive Communications: Continuous communication through personal visits, emails, phone calls, texts, and social media demonstrates the Chamber’s commitment to supporting and promoting local businesses.
3. Event Adaptation: The Art on the Bricks Art Walk has been adapted to include themes of resilience and recovery, such as turning tornado debris into art. This approach engages the community and highlights the creativity and strength of Downtown Rogers.

These efforts align with the Chamber’s mission to drive economic growth, support local businesses, and promote Downtown Rogers as a vibrant community. The response to the tornado’s impact showcases the Chamber’s dedication to its goals and its role as a key supporter of the business community.