How it started: Our group of companies developed a Spanish media platform over the last several years that includes:

• Univision and Telemundo, (the top 2 Spanish networks in Arkansas)
• Spanish Am/FM station La Poderosa 106.1 FM, 1250 AM
• Social media following of 50K+ Spanish-speaking followers and growing!

Why it matters: This platform, with local newscasts and a local radio show, represents a unique opportunity for advertisers to grow their business by marketing to the growing Hispanic consumer which is approximately one out of five people in NWA currently.

• Unfortunately, most advertisers do not speak Spanish and are hesitant to advertise in a language that they do not understand. This hurts the impact of their marketing efforts significantly.

Why thinking in Spanish?

• Hispanics represent most, if not all, the growth in the Fort Smith-Fayetteville region and studies have shown that they prefer to be reached in Spanish and not English.
• It is more persuasive, they trust it more, and feel welcomed when the message is in their preferred language.
• Advertising in Spanish makes it clear that the advertiser is trying to reach Hispanics and build a relationship with them!

And that’s not all: Hispanics are driving the growth in home ownership, car buying, college graduation, starting a business, opening a bank account, and more.

• Affluent Hispanic household growth is projected to grow 32% in the next five years, more than twice that of non-Hispanics.

A family affair: Hispanics have larger, younger families and their median age is only 27 years old compared to the rest of the population having a median age of over 40 years old, so marketers have an opportunity to have Hispanics as customers much longer!

The bottom line: Marketing to Hispanics in Spanish is very important to growing your business and we can help with producing a TV or radio commercial in Spanish or translating a commercial into Spanish.

• Our production team is very experienced in helping businesses say it in Spanish effectively! Let us help you grow your business and say it in Spanish!

DIG deeper: Head to our website or give Kim Nemeth a call at (479) 561-8559.