This is your quick-guide to our new 3-Year Strategic Plan (2023-24-25), 2023 Strategic Goals and supporting 2023 Program of Work for each of the Chamber’s Mission Work divisions. You’ll get to know your Chamber better and learn how our mission-work benefits you, the Rogers-Lowell area, and our region. Click here to view the full issue.

Government Affairs

Our Government Affairs & Advocacy division serves as the link between members and local, state and federal government by advocating for pro-business and quality of life issues that are important to Northwest Arkansas. They also engage in activities that produce long-term positive impacts including voter registration and education, engagement of members in the political process and continuously improved outreach efforts.

2023 Goals | Government Affairs

Goal #1: Build Trusting Relationships that Allow Us to Serve as the Regional Link between Business and Government.
Goal #2: Ensure the Voice of Business is Represented on Local, State, and National Legislative Policy Issues.
Goal #3: Engage the Community in the Political Process including Registering to Vote and Hosting Educational Forums.

Community Development

Programs in our Community Development division impact and enhance the quality of life in Rogers, Lowell and the region. They are committed to expanding our diversity, equity and inclusion (DEI) initiatives to better welcome the growing number of residents, workers, and visitors from all backgrounds. They also support educational programs and help develop our leaders for the future.

2023 Goals | Community Development

Goal #1: Define Pathways to Chamber and Community Engagement & Leadership for NextGen Leaders.
Goal #2: Ensure Chamber & Community Remains Relevant and Inclusive.
Goal #3: Increase and Activate NextGen Leaders with Programming through Northwest Arkansas Emerging Leaders (NWAEL).
Goal #4: Monetize Chamber’s Spanish Seminar Series Quarterly Educational Opportunities.
Goal #5: Increase Chamber Engagement with Minority Small Businesses.
Goal #6: Create a Welcoming Community & Opportunities for All.

Economic Development

New job creation and business expansion impact businesses by creating meaningful opportunities to sell goods and services to new businesses and residents. Our Economic Development division works with industries both large and small to increase job growth and business expansion. They also work with individuals to support and increase our growing small business community.

2023 Goals | Economic Development

Goal #1: Create Workforce Development Opportunities in Our Community.
Goal #2: Be a Business-friendly Community focused on Business Growth and Commercial Development in Rogers and Lowell.
Goal #3: Invigorate Commercial Development in Lowell through business expansion and new retail opportunities through $5 million in new capital development.
Goal #4: Engage the Small Business Community.

Downtown Development

Our Downtown Development division is the primary point-of-contact for economic development in Downtown Rogers and provides resources and help implementing the Downtown Rogers Initiative Plan. They focus on increasing the number of businesses, employees, and residential properties in the downtown core. They also cultivate strong relations with existing businesses and government entities, identifying opportunities to activate underutilized properties, connecting potential partnerships and facilitating business relations to maximize resources for downtown and the surrounding community.

2023 Goals | Downtown Development

Goal #1: Increase Multi-Family/Mixed-Use Residential Development in Downtown Rogers.
Goal #2: Attract Supplier, Professional Services and Light Manufacturing Employers and Jobs to Downtown Rogers.
Goal #3: Establish the Rogers Lowell Chamber as the Primary Point-of-Contact for Doing Business in Downtown Rogers
Goal #4: Connect All Activities to the Mission of Economic Development and the Master Plan with at Least Six (6) Public Announcements.
Goal #5: Showcase Why Downtown Rogers is an Ideal Place to Conduct Business, Raise a Family and Enjoy Quality of Life Amenities and Activities.
Goal #6: Develop and Promote Downtown Rogers as a Destination Location for Arts, Music, Dance and Other Interactive Experiences.
Goal #7: Build Community Value through Effective Activation of Underutilized Properties.

Destination Marketing & Management

Destination Rogers creates economic opportunity for our community by attracting meetings, conventions, tournaments, events and leisure visitors to the city of Rogers and Northwest Arkansas. Overseen by the Rogers Advertising and Promotion Commission, Destination Rogers is our Destination Marketing Organization responsible for marketing the city to visitors.

2023 Goals | Destination Rogers

Goal #1: Maintain and Grow Group Sales Efforts Targeting Meetings, Conventions and Corporate Events by Increasing Sales Metrics.
Goal #2: Support Sales Efforts Through Digital and Social Media Marketing Strategies for the Meetings Market.
Goal #3: Align Destination Marketing Messaging with Rogers Lowell Chamber Communications in Support of Community Driven Programming.
Goal #4: Maintain Strong Partner Relations and Assure Shared Mission of Marketing the Destination.