This is your quick-guide to our new 3-Year Strategic Plan (2023-24-25), 2023 Strategic Goals and supporting 2023 Program of Work for each of the Chamber’s Mission Support divisions. You’ll get to know your Chamber better and learn how our mission-work benefits you, the Rogers-Lowell area, and our region. Click here to view the full issue.

Member Services

Membership in the Chamber is a direct investment in the work we do to grow business and build community. Our Member Services division helps you understand how to connect, invest and grow with us. Whether you are a community partner, member, or both, we provide “over-the-top” customer service by offering valuable information, services and programs to deliver value and return on your investment with the Chamber.

2023 Goals | Member Services

Goal #1: Member Retention & Engagement.
Goal #2: Increase Annual Investment Revenue.
Goal #3: Invite NextGen via Personal Communications to Engage and Participate in Membership, Programs, and Events.
Goal #4: Widen Appeal to NextGen by Developing New Programs and Events for our Portfolio.

Marketing Communications

Our Marketing Communications division’s work impacts the Rogers-Lowell Area, Chamber members and partners, and the business community. They deliver easily accessible and up-to-date information about local businesses and our community by sharing stories about the Chamber’s mission, accomplishments, strategic programs and major events. They also help to unify communications and messaging into “one voice” for our community.

2023 Goals | Marketing Communications

Goal #1: Optimize Communications with the Smart Brevity Platform to Deliver Target Audiences Engaging Content Efficiently across all Internal and External Channels.
Goal #2: Launch New Chamber Brand Identity and Build Awareness at All Touchpoints.
Goal #3: Monetize Chamber’s Digital Advertising Assets with the Member Services Division to Generate Incremental Revenue for the Chamber.
Goal #4: Media Plan: Advertise and Promote Chamber’s New Brand Identity, Mission 5 Work and Events/Programming.
Goal #5: Grow Social Media Engagement (Likes, Comments, Shares & Clicks) with Target Audiences (Customers, Members, Investors and Community).
Goal #6: Produce Deliverables to Position Chamber as the “Voice of Business” and “Trusted Source” by informing target audiences with timely, relevant, and essential News, Information and Resources.
Goal #7: Rebrand Master Brand Website to Feature Sub-Brands Better and Promote RogersLowell.com to Increase Traffic and Convert Visitors to New Members via the Online Application Form.
Goal #8: Deliver In-House Agency Design Expertise and Creative Production Services to Support Success of Chamber’s Divisions and Save Money for the Chamber.
Goal #9: Go Downtown Rogers: Provide Marketing Communications Support to Build the Sub-Brand’s Presence and Awareness.
Goal #10: Destination Rogers: Provide Marketing Communications Support for the Sub-Brand’s New Brand Identity Launch, Group Sales Efforts, Social Media Campaigns, Website Content, Newsletter Production, and Content Creation Calendar

Accounting & Finance

Our Accounting and Finance division prepares useful, relevant, and clear financial information and statements for the Chamber in accordance with generally accepted accounting principles (GAAP) in the U.S. Working with both internal customers and external partners, they provide the right data to the right people at the right time to facilitate our organizational success. They also support the human resource needs of the organization.

2023 Goals | Accounting & Finance

Goal #1: Provide Quality Financial Data: Understandable, Reliable, Relevant Financial Analysis and Reporting.
Goal #2: Chamber Audit Committee, Provide Detailed Transparent Reporting While Ensuring that Financial Statements Comply with GAAP Rules for Nonprofits.
Goal #3: Manage Health And Wellness Benefits For Our Staff.

Customer Service

Our Customer Service division has a reputation of delivering excellent customer service to external and internal customers. They ensure cohesion within the Chamber and Community through effective communications, processes and procedures. In addition to supporting the Chamber’s goals, they help our visitors, members, new residents and board members get information they need to know.

2023 Goals | Customer Service

Goal #1: Provide Customized Service for Each Chamber Division to Support our Mission 5.
Goal #2: Provide Customized Service for All Chamber Stakeholders.
Goal #3: Provide Customized Service for All Visitors and Residents in Our Community.