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2022 Rogers Lowell Chamber Annual Report | Mission Support Divisions

Posted by: Justin Freeman on Friday, February 10, 2023

2022 was an exciting year celebrating our Centennial as the trusted source for growing business, activating leaders, and building community in our region. And to top off the year, we introduced a new and modern brand identity to better position the Chamber for the future with our next generation of community leaders. In our Annual Report, you’ll learn more about our 2022 accomplishments and highlights. We encourage you to review it so you can discover how you can engage with us this year as we continue working together to create a cohesive and connected community where people are excited to visit, live, invest, work, and play.

Member Services

 

Membership in the Chamber is a direct investment in the work we do to grow business and build community. Our Member Services division helps you understand how to connect, invest and grow with us. Whether you are a community partner, member, or both, we provide “over-the-top” customer service by offering valuable information, services and programs to deliver value and return on your investment with the Chamber.

2022 Goals | Member Services

1. Provide five-star customer service to customers, members and investors
2. Provide value-added member benefits
3. Increase annual investment revenue
4. Utilize digital tools for data-driven efforts

 

Marketing Communications

 

Our Marketing Communications division’s work impacts the Rogers-Lowell Area, Chamber members and partners, and the business community. They deliver easily accessible and up-to-date information about local businesses and our community by sharing stories about the Chamber’s mission, accomplishments, strategic programs and major events. They also help to unify communications and messaging into “one voice” for our community.

2022 Goals | Marketing Communications

1. Produce Strategic Communications and Create Messaging to Deliver “One Voice to the Community” and Raise Awareness of the “Chamber’s Mission-5” .
2. Monetize Chamber’s Digital Advertising Assets to Generate Incremental Revenue
3. Advertise and Promote Chamber’s Mission-5 and Events Programming to the Public.
4. Grow Social Media and Interactions with Target Audiences (Customers, Members, Investors and Community).
5. Position Chamber as the “Voice of Business” and “Trusted Source” by Informing Target Audiences with timely and relevant and essential News, Information and Resources.
6. Promote RogersLowell.com to Increase Traffic and Convert Visitors to New Members via the Online Application Form .
7. Deliver in-house agency Design Expertise and Creative Production Services to support success of each Chamber’s division and save money for the Chamber.
8. Develop a new In-Bound Marketing Program for Lead Generation.

 

Accounting & Finance

 

Our Accounting and Finance division prepares useful, relevant, and clear financial information and statements for the Chamber in accordance with generally accepted accounting principles (GAAP) in the U.S. Working with both internal customers and external partners, they provide the right data to the right people at the right time to facilitate our organizational success. They also support the human resource needs of the organization.

2022 Goals | Accounting & Finance

1. Provide quality financial data; understandable, reliable, relevant financial analysis and reporting.
2. Engage and convene our finance support teams: Audit Committee and the 401(k)Trustee Committee, facilitating fiscal oversight, monitoring, and guiding Accounting & Finance.
3. Manage Human Resource Health and Wellness benefits for our staff.

 

Customer Service

 

Our Customer Service division has a reputation of delivering excellent customer service to external and internal customers. They ensure cohesion within the Chamber and Community through effective communications, processes and procedures. In addition to supporting the Chamber’s goals, they help our visitors, members, new residents and board members get information they need to know.

2022 Goals | Customer Service

1. Provide “Over the Top” Customer Service to our Visitors, Residents, Members and Staff.
2. Provide “Over the Top” Customer Service to our Campaign Donors/Investors.
3. Provide “Over the Top” Customer Service on behalf of the Rogers Development Foundation.

 

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