RLACC Mission 5 | Your Quarterly Report: Destination Marketing & Management

Posted by: Justin Freeman on Wednesday, August 3, 2022

Our Vision is for the Rogers-Lowell Area to be the center of world-class business, welcoming communities, and opportunities for all. This Vision drives our mission-work.

The Mission 5 Report is a new quarterly report highlighting our results, accomplishments and other outcomes from the Chamber’s efforts to be influencers, catalysts, and conveners: the trusted source for growing business, activating leaders, and building community.

The Chamber’s five key focus areas for its mission-work, called the “Mission 5”, include Economic Development, Community Development, Small Business & Entrepreneurial Development, Advocacy & Government Affairs, and Destination Marketing & Management.

Whether you are an investor in our mission-work through Vision 100 or through membership in the Chamber, or both, you are helping to fuel these important outcomes for the Rogers-Lowell Area. We thank you for your investment in our community’s future and taking time to learn more about our mission-work highlights in this report.

Destination Marketing & Management

This mission-work activates quality experiences for both visitors and residents and markets our destination by targeting leisure, meetings, and sports groups to visit and conduct their business here. We cultivate tourism to create economic and community development opportunities. Our destination leadership and stewardship help balance responsible economic growth with sustainable tourism and quality of life.

Q2 2022 Highlights:

Visit Rogers, a division of the Chamber, serviced 32 meetings, conventions, and events with a combined attendance of over 16,000 people in Rogers during the 2^nd quarter.
Visit Rogers has sold 11,150 new business room nights through the 2nd quarter, an all-time high for the organization with six months left to build upon that number. The previous record in new business room nights sold for future years was in 2018 at 10,028.
VisitRogersArkansas.com had 80,000 users on the website during the 2^nd quarter, an increase of 40% vs. the same period last year.
Top feeder metros by number of website users: Dallas-Ft. Worth, Chicago, Oklahoma City, Little Rock, and Kansas City. Based on a study by an industry leading research firm, Destination Analysts, 38.5% of users of Destination Marketing Organization (DMO) websites are in the decision process on whether to visit. Based on that study’s model, in the 2^nd quarter VisitRogersArkansas.com delivered content to nearly 31,000 potential customers to influence them to visit Rogers vs. our destination competitors.