RLACC Mission 5 | Your Quarterly Report: Destination Marketing & Management

Posted by: Justin Freeman on Friday, May 13, 2022

Our Vision is for the Rogers-Lowell Area to be the center of world-class business, welcoming communities, and opportunities for all. This Vision drives our mission-work.

The Mission 5 Report is a new quarterly report highlighting our results, accomplishments and other outcomes from the Chamber’s efforts to be influencers, catalysts, and conveners: the trusted source for growing business, activating leaders, and building community.

The Chamber’s five key focus areas for its mission-work, called the “Mission 5”, include Economic Development, Community Development, Small Business & Entrepreneurial Development, Advocacy & Government Affairs, and Destination Marketing & Management.

Whether you are an investor in our mission-work through Vision 100 or through membership in the Chamber, or both, you are helping to fuel these important outcomes for the Rogers-Lowell Area. We thank you for your investment in our community’s future and taking time to learn more about our mission-work highlights in this report.

Destination Marketing & Management

This mission-work activates quality experiences for both visitors and residents and markets our destination by targeting leisure, meetings, and sports groups to visit and conduct their business here. We cultivate tourism to create economic and community development opportunities. Our destination leadership and stewardship help balance responsible economic growth with sustainable tourism and quality of life.

Q1 2022 Highlights:

Rogers hosted the 2022 Emery Sapp Annual Meeting in March, welcoming over 2,500 guests to the Embassy Suites, Rogers Convention Center, and Topgolf over a fast two-day itinerary. This major corporate event generated over 1,500 room nights for Rogers hotels, over 2,000 room nights to the region, and over $1.5 million in direct spending to the Rogers economy. Events such as this generate investment in our community that supports local businesses.
Visit Rogers sales efforts in the first quarter resulted in almost 7,000 new business definite room nights booked and 11,700 future definite room nights booked. Future sales bookings ensure sustainable tourism growth and quality of life for our hospitality partners and community.
Destination Marketing gains over Q1’21 included total social media posts of 1,388 (80% increase) generating a reach of 1.225 million (up 169%) and 2.13 million impressions (up 408%) delivering almost 52,000 engagements (up 110%). Our robust social media presence increased awareness of Rogers as a desirable destination to key markets and consumers.