The Bikes, Blues & BBQ Motorcycle Rally announced earlier this year it is relocating from Fayetteville to Rogers for its main base of operations. The city’s recent infrastructure investments and central location in the region make it an ideal choice to serve as host. Even though the event will anchor in Rogers, it will remain regionally focused showcasing various activities throughout cities in Northwest Arkansas.

"Rally with a Purpose"

Established in 2000 by local leaders, Bikes, Blues & BBQ is now the world’s largest charity motorcycle rally and benefits women, children, and the underserved members of the Northwest Arkansas community. Over the course of 20 years, it has raised over $3 million for local charities.

The family friendly event attracts thousands of visitors and motorcycle enthusiasts coming annually to Northwest Arkansas during rally weekend. This popularity and growth helped it evolve quickly into a “Rally with a Purpose” with proceeds paid directly to charities in need.

In 2020, the rally funded $50,000 in grants to the community with funds raised from the raffle of a Harley-Davidson motorcycle.

Organizers encourage local nonprofits whose mission work serves women, children, and the underserved to apply and become year-round partners and volunteers. If you would like more information about volunteer opportunities, contact Lakyn Moren, Bikes, Blues and BBQ Assistant Director of Operations: [email protected].

Rally Stimulates Regional Economy

Rogers officials are excited about not only the benefits to local charities but also the regional economic impact especially as hospitality businesses navigate the recovery from the pandemic.

Raymond Burns, President/CEO of the Chamber, said, “If you look at what Rogers has been doing over the last 10-15 years, all the infrastructure that we need to host something of this magnitude has been under construction and development. Things like our convention center, the Walmart AMP, Topgolf and the revitalization of downtown with the new Railyard Park and Butterfield Stage.”

The Rally’s last Economic Impact Study found that the economic impact on the Northwest Arkansas Metropolitan Statistical Area (MSA) is over $80 million with an estimated sales tax generation of just under $5 million for state taxes and $2.5 million for city and county taxes.

“We’ve gone through two years of absolute hell for our hospitality businesses,” Burns said. “To bring this many people to town over four days is going to be a huge shot in the arm for all those folks. Not just in Rogers but everywhere. I think we’re looking for an operation that runs smoothly and safely. We’re looking for an operation that continues to give philanthropically.”

Rally Offers Safe Activities for All Ages

The Rogers-Lowell Area Chamber of Commerce and City of Rogers are currently collaborating with organizers, law enforcement agencies and first responders to help ensure it runs as smoothly and safely as possible. Event organizers have enjoyed a longstanding relationship with local law enforcement and fund training classes for the Benton County Sheriff’s Office, among others, with security being the top priority.

The Chamber and City are also working with organizers to help promote the event and communicate essential information to the public.

Each year, special events are offered for children and include art, music, and entertainment activities. To stay informed, follow the Chamber on social media for updates as they become available.

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