Welcome to our 2022 Business Plan. This is your quick-guide to our 3-Year Strategic Plan and its supporting 2022 Program of Work for each of the Chamber’s divisions. You’ll get to know your Chamber better and learn why our mission-work benefits you and the Rogers-Lowell Area.

Did you know that 2022 is our Centennial Celebration? Throughout the year, the Chamber will celebrate the past, present and what’s next for our exciting future. For 100 years we’ve been bringing people together to grow business, activate leaders and build community. This is our Mission as well as our passion and inspires everything we do to ensure the Rogers-Lowell area is a great place to visit, live, invest, work, and play.

We take our roles as a leader of the business community, community partner and good neighbor very seriously. Our alliances with the Northwest Arkansas Council, the Arkansas State Chamber of Commerce, the U.S. Chamber of Commerce, and other organizations allow us opportunities to have a voice at the table. That means your “voice” is represented where it matters most. Your role as our partner is to communicate with us your needs and priorities based upon your unique perspective and what you deal with daily. As an organization that represents business, we're only as good as the feedback and communications we receive from our members. You are the Chamber.

Your continued support for our mission-work’s five key focus areas – Community Development, Advocacy & Government Affairs, Small Business & Entrepreneurial Development, Economic Development and Destination Marketing & Management – helps us on our journey to be the best of the best as a region, as a state, and as a community.

Thank you for your membership investment. We hope you’ll celebrate our birthday with us this year!

Click images to view full 2022 Business Plan document

New job creation and business expansion impact businesses by creating meaningful opportunities to sell goods and services to new businesses and residents. Our Economic Development division works with industries both large and small to increase job growth and business expansion. They also work with individuals to support and increase our growing small business community.

Our Downtown Development division is the primary point-of-contact for economic development in Downtown Rogers and provides resources and help implementing the Downtown Rogers Initiative Plan. They focus on increasing the number of businesses, employees, and residential properties in the downtown core. They also cultivate strong relations with existing businesses and government entities, identifying opportunities to activate underutilized properties, connecting potential partnerships and facilitating business relations to maximize resources for downtown and the surrounding community.

Our Government Affairs & Advocacy division serves as the link between members and local, state and federal government by advocating for pro-business and quality of life issues that are important to Northwest Arkansas. They also engage in activities that produce long-term positive impacts including voter registration and education, engagement of members in the political process and continuously improved outreach efforts.

Programs in our Community Development division impact and enhance the quality of life in Rogers, Lowell and the region. They are committed to expanding our diversity, equity and inclusion (DEI) initiatives to better welcome the growing number of residents, workers, and visitors from all backgrounds. They also support educational programs and help develop our leaders for the future.

Visit Rogers creates economic opportunity for our community by attracting meetings, conventions, tournaments, events and leisure visitors to the city of Rogers and Northwest Arkansas. Overseen by the Rogers Advertising and Promotion Commission, Visit Rogers is our Destination Marketing Organization responsible for marketing the city to visitors.