Not Just an Entertainment Source
Did you know Hispanic TV viewership is different than English TV viewership? The Hispanic community in Northwest Arkansas watches TV live 90 percent of the time, unlike English viewers who DVR more than 50 percent of the time. The Hispanic population depends on Spanish Language TV such as Univision Arkansas for information and as an advisor and support system, not just an entertainment source.

Local and Network Programming Attract Viewers
Univision Arkansas features local programming in addition to network TV programs that dominate national ratings. Their local news programming Monday - Friday at 5:00 p.m. and 10:00 p.m. reaches approximately 75 percent of the LatinX segment in Arkansas. They air additional local programming on weekends that focuses on important local issues and events.

Playing a Vital Role During the Pandemic
“This last year has been very tough and our local Spanish newscast has never played a more vital role than during this pandemic,” said Univision Arkansas President Greg Fess. “Our reach and value have increased significantly through this time and I am very proud of our team and the courage and passion that they have shown.”

Univision’s Digital Platform – www.Latinotvar.com - features all news stories and a rebroadcast of newscasts daily driving heavy traffic. They also have a strong presence on social media including Instagram and Facebook. The Univision Arkansas Facebook page has over 31,500 followers and has the largest Spanish following in the state.

“Univision Arkansas has been a great partner and network to work with for many years,” said the Chamber’s VP of Community Engagement & Inclusion, Geovanny Sarmiento. “Even during and after the worst part of the COVID-19 Pandemic, and especially when the disproportionate rate of infection and mortality in the LatinX and Spanish-speaking community in Arkansas was wreaking havoc, it was comforting knowing that we could rely on a professional team to help fight the rapid spread of the virus by communicating effectively to their audience in the right language.”