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RLACC 2017 Annual Report - Marketing Communications Division

Posted by: JustinFreeman on Monday, January 29, 2018
As seen in the February edition of the Chamber Voice, the 2017 Annual Report offers a summary of each Rogers-Lowell Area Chamber of Commerce division's accomplishments in 2017. An extended version of each division will be profiled on the Voice of Business Blog. The first department summarized is Marketing Communications. Marketing Communications Chamber Voice and The Good Life | Print Publications Published and distributed the Chamber Voice for January, February (2016 Annual Report), March (2017 Business Plan), and April through December. The Good Life 2017-18 Visitors and Relocation Guide production was completed for a March 23 delivery date. Distribution was ongoing at state welcome centers and in Northwest Arkansas during 2017. RogersLowell.com | Blog: “The Voice of Business” The RogersLowell.com website traffic through December 31 had a total of 135,531 Visits (increase of 23 percent over 2016) and 236,715 Page Views. Staff updated web content and deployed SEO to increase visits. Staff relaunched the Blog at http://impactpossible.com/voice/. Top Categories Searched & Number of Times each Category Displayed: January 1 through December 31, 2017 Banquet/Meeting Rooms   =  2,510 Trash Services  =  2,096 Manufacturers  =   840 Contractors – Building, General, Home    =   811 Clinics & Medical Groups  =  777 Employment Agencies/Services    =  746 Insurance   =  725 Real Estate – Commercial and Residential   =   600 Hotels/Motels   =    550 Restaurants – ALL   =    529 Most Popular Chamber Events on the Website Calendar (in order): January 1 through December 31, 2017 2017 Buddy Bass  =  2,751 2017 NWA Spring Job Fair  =  2,249 95th Annual Banquet  =  2,055 B2B Networking Breakfast | April 26, 2017  =  1,233 2017 Thank A Teacher & Education Fair  = 1,079 2017 B2B VIP Registration  =  1,030 2017 Spring Golf Tournament   =  984 Chamber University | SSS Insurance Solutions  =   694 Business After Hours | April 20, 2017  =   626 Visit Rogers Tourism Talk | March 24, 2017  =  603 Website Traffic Google Analytics Dashboard | Data through 12/31/17
  Visits Page Views Pages /Visit New Visits Unique Visitors Unique Home Page Views Mobile & Tablet Visits
Jan-17 10,778 20,520 2.0 56% 6,829 2,437 4,090
Feb-17 10,181 19,140 2.0 58% 6,730 2,320 3,691
Mar-17 12,230 22,193 2.0 61% 8,373 2,167 4,780
Apr-17 11,723 20,001 1.7 64% 8,304 1,967 5,237
May-17 12,748 21,705 1.7 62% 8,866 2,363 5,845
June-17 11,146 19,146 1.7 62% 7,745 1,941 4.390
July-17 12,551 20,968 1.7 64% 8,943 2,053 5,329
Aug-17 12,986 24,666 1.9 61% 8,974 2,111 5,228
Sep-17 10,596 18,108 1.7 63% 7,470 1,860 4,409
Oct-17 11,847 19,614 1.7 64% 8,424 2,036 4,977
Nov-17 10,325 16,796 1.6 66% 7,580 1,697 4,251
Dec-17 8,420 13,858 1.7 65% 6,135 1,653 3,560
Email Communications | Weekly eNews “Monday Memo” | Data through 12/31/17
  Messages Sent Total Distribution Email Avg./Wk. Avg. Message Opens/Week Avg. Clicks/Week
Jan-17 5 14,598 2,919 742 or 25.5% 69 or 9%
Feb-17 4 11,553 2,888 736 or 25.5% 65 or 9%
Mar-17 4 11,484 2,871 744 or 26% 69 or 9%
Apr-17 4 11,460 2,865 781 or 27% 75 or 10%
May-17 5 14,251 2,850 730 or 26% 66 or 9%
Jun-17 4 11,349 2,837 738 or 26% 63 or 9%
Jul-17 5 14,179 2,836 686 24.5% 67 or 10%
Aug-17 4 11,383 2,846 745 or 26.5% 99 or 13%
Sep-17 4 11,406 2,852 701 or 25% 93 or 13%
Oct-17 5 14,285 2,857 721 or 26% 78 or 11%
Nov-17 4 11,478 2,870 684 or 24% 67 or 10%
Dec-17 4 11,569 2,892 706 or 25% 60 or 8.5%
“Calendar at a Glance” | Data through 12/31/17
  Messages Sent Total Distribution Email Avg./Wk. Avg. Message Opens/Week Avg. Clicks/Week
Jan-17 4 11,353 2,838 726 or 26% 48 or 7%
Feb-17 4 11,310 2,862 716 or 25% 45 or 6%
Mar-17 5 14,023 2,804 727 or 26% 54 or 7.5%
Apr-17 4 11,178 2,794 715 or 25.5% 43 or 6%
May-17 4 11,134 2,784 696 or 25.5% 45 or 6%
Jun-17 5 13,864 2,772 679 or 24.5% 48 or 7%
Jul-17 4 11,074 2,769 682 or 25% 49 or 7%
Aug-17 5 13,914 2,783 689 or 25% 35 or 5%
Sep-17 4 11,159 2,790 675 or 24.5% 40 or 6%
Oct-17 4 11,162 2,791 669 or 24% 41 or 6%
Nov-17 5 14,019 2,804 634 or 23% 35 or 5%
Dec-17 4 11,304 2,826 670 or 24% 33 or 5%
“NWA Emerging Leaders Monthly e-Newsletter” | Data through 12/31/17
  Messages Sent Total Distribution Avg. Message Opens/Mo. Avg. Clicks/Mo.
Jan-17 0 N/A N/A N/A
Feb-17 0 N/A N/A N/A
Mar-17 3 1,871 620 or 33% 36 or 5%
Apr-17 1 624 204 or 34.5% 27 or 13%
May-17 2 1,257 354 or 28% 35 or 10%
Jun-17 2 1,276 376 or 29% 63 or 17%
Jul-17 3 1,405 516 or 37% 83 or 16%
Aug-17 1 624 204 or 34.5% 26 or 12%
Sep-17 1 632 161 or 27% 16 or 10%
Oct-17 2 903 227 or 25% 77 or 33%
Nov-17 1 650 182 or 30% 29 or 16%
Dec-17 1 647 131 or 20% 18 or 14%
Social Media Summary: Through 12/31/17 | Total Audience Size = 24,050
  • Facebook
    • RLACC – 4,771 “Likes”, increase of 63 since November.
    • Visit Rogers – 5,614 “Likes”, increase of 73 since November.
    • NWA Emerging Leaders – 1,233 “Likes”, increase of eight (8) since November.
  • Twitter
    • RLACC – 5,181 “Followers”, increase of 17 since November.
    • Visit Rogers – 4,163 “Followers”, increase of 51 since November.
    • NWA Emerging Leaders – 1,460 “Followers”, increase of eight (8) since November.
  • LinkedIn
    • RLACC – 1,076 “Members”, no increase since November.
    • NWA Emerging Leaders – 552 “Members”, no increase since November.
Chamber News | Member News - RogersLowell.com A total of 37 Chamber News and 262 Member News articles have been posted year-to-date. Chamber Blog | “The Voice of Business “ Relaunched the Chamber’s Blog at http://impactpossible.com/voice/ with new content categories.

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