Sixty-five recent Marketing College grads, including Kelly Parker, Marketing Communications Manager for Visit Rogers, are now certified as Travel Marketing Professionals after completing Southeast Tourism Society’s three-year continuing education program, STS Marketing College.
STS Marketing College has now provided profession-level travel and tourism education for 1,296 people throughout the association’s 13-state footprint.
Forty-four members of the 2019 STS Marketing College class received their certificates at the STS Connections conference in Little Rock, Arkansas on Monday, February 10. Seventeen individuals also received their Festival and Event Planner certification.
STS Marketing College uses facilities at the University of North Georgia, located in Dahlonega, Georgia, to teach travel marketing for a week each summer. The continuing education program began in 1992.
Registration is open for the 2020 session, which will take place July 26-31. STS membership is not required, but STS members receive a reduced tuition rate.
Instructors are travel industry professionals such as convention and visitor’s bureau executives, public relations practitioners, sales and marketing consultants, and research experts.
“Our Marketing College program is designed to provide applicable tools and working knowledge that our travel and tourism professionals can immediately implement when promoting their destinations, attractions, hotels, and events,” said Monica Smith, Southeast Tourism Society’s president and chief executive officer.
Study topics include online marketing strategies, creating an eye-catching and engaging tourism brochure, social media content planning and distribution, Google analytics, travel and tourism research, community engagement, economic impact studies, and budgeting. In addition to classroom work, students also must complete two projects that relate to their job while utilizing skills that were learned throughout the program.
“Since its inception almost 30 years ago, Marketing College has elevated the level of service and professionalism visitors receive when traveling to the Southeast and has supported efforts to increase economic development through tourism. We’re proud to be a part of that positive impact throughout the region,” said Smith.
About Southeast Tourism Society (STS)
Headquartered in Roswell, Georgia, Southeast Tourism Society (STS) is an association that works to unite all segments of the travel and tourism industry through its four pillars of education, advocacy, recognition, and networking. Established in 1983, STS is an engaged network of 1000+ members from 13 states and the District of Columbia including Alabama, Arkansas, District of Columbia, Florida, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia. For more information, visit SoutheastTourism.org.