Generations Bank Announces Promotion of Gus Reyes

Published Wednesday, January 29, 2020

Jon Harrell, Chairman of Generations Bank, has announced that Gus Reyes has been promoted to the position of Hispanic Community Officer.

Gus Reyes was born in a small town outside of Mexico City and moved to the United States when he was four years old. A native of Rogers, he graduated from the University of Arkansas in Fayetteville. Gus’s banking career started in 2012 as a part-time Teller at The Bank of Fayetteville.

He continued his banking career at The Bank of Fayetteville as a full-time Teller where he then went on to become a Customer Service Representative. In 2014 he was promoted to an Electronic Banking Specialist Co- Leader where he assisted customers with online banking and debit card needs. Gus was then promoted to Loan Assistant in 2016.

He came to Generations Bank in 2017 and was in the Loan Operations Department.

He is currently involved in many community relations roles, including those with:

  • Rogers-Lowell Chamber of Commerce
  • Worship band for Cross Church
  • Community Outreach Programs for Cross Church
  • City of Fayetteville co-ed kickball league

“We are excited for Gus and this new opportunity.  His focus on the unbanked and underbanked communities in our area will allow Generations Bank to better meet the needs and serve all our markets.” stated Jon Harrell, Chairman/CEO of Generations Bank.

Generations Bank is a full-service financial institution that offers a variety of banking services, including: personal, commercial checking and savings accounts, loans, mortgages, online banking, mobile banking, online bill pay, business e-banking and more. The experienced team of bankers are committed to providing convenient and friendly customer service. Generations Bank values their clients and looks forward to continually serving them, just as they have for generations.

Generations Bank, with locations throughout the state, have served Arkansas families and businesses for more than 110 years. Established in 1907, in the small town of Harrell, Arkansas, named Calhoun County Bank and later known as First Bank. First Bank changed its name to Generations Bank in recognition of its history and heritage in serving the past, present and future generations of customers financial needs.

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