J.R. Shaw, Executive Director of Destination Rogers, was recently featured in a compelling interview as part of Medium's series “How To Create a Travel Experience That Keeps People Coming Back for More.”

With more than three decades in the hospitality industry and a decade leading tourism efforts in Northwest Arkansas, J.R. shares valuable insights into what makes a destination unforgettable. From leaning into authenticity to building scalable, emotional experiences, he emphasizes the power of local storytelling and strong community relationships.

Earlier this month, Downtown Rogers took center stage in the world of specialty coffee as Onyx Coffee Lab hosted the 2025 U.S. Cup Tasters Championship—one of the premier competitions within the U.S. Coffee Championships. Held at The 2nd Street Studio from May 8 to May 10, the event welcomed top coffee tasters from across the country for three days of intense competition, community gathering, and coffee appreciation.

The streets and storefronts of Downtown Rogers may look familiar to viewers of the newly released rock drama Shakey Grounds, a powerful independent film distributed by Gravitas Ventures. Shot extensively across Northwest Arkansas—including multiple locations in Downtown Rogers in February of 2023--the film is already generating buzz for its heartfelt storytelling and strong local ties.  

In the vibrant world of student musicianship, few names are hitting the high notes quite like Matalin Long. The rising senior at Arkansas Arts Academy (AAA) High School in Rogers has just earned one of the most prestigious honors in youth music education: a place on the 2025 School of Rock AllStars Tour. It’s a rare achievement, one reserved for less than 0.5% of over 70,000 School of Rock students worldwide—a testament to her incredible talent, passion, and hard-earned skill.

One year ago this month, Downtown Rogers welcomed a unique addition to its creative scene: The Bird’s Nest by Kollecta Creations — the brainchild of local maker and entrepreneur Hector Amaya. In just twelve months, what began as a personal dream has grown into a beloved community space where creativity thrives, memories are made, and people come together to craft, connect, and create.

Downtown Rogers is about to get a boost of bikes, beer, and community spirit. Ozark Beer Company is once again teaming up with nationally recognized nonprofit Can’d Aid to host a large-scale Bike Build & Donation event—and this time, it’s happening right on Ozark’s own patio.

Mark your calendars: on Tuesday, May 21st from 5:30 to 7:30 PM, where locals of all ages are invited to join in the hands-on effort to build over 1,200 bicycles for Northwest Arkansas youth in need. The very next morning, on May 22nd, the brand-new bikes will be donated to 2nd graders at the International School at Mary Mae Jones—many of whom will be receiving their very first bicycle.

After nearly a decade of impactful service, Karen Wagaman is wrapping up her tenure as Senior Vice President of Downtown Development for the Rogers Lowell Chamber. Since the role’s inception nine years ago, Karen has played a vital role in supporting the extraordinary growth and transformation of Downtown Rogers—helping shape it into the vibrant, thriving destination it is today. As Karen passes the torch, the Chamber is proud to announce the hiring of Sam Danneberg as the new Director of Downtown Development.

The Rogers Lowell Chamber is excited to announce a new initiative aimed at empowering small business owners through professional development and practical training. The program, Level Up Local, is a monthly business development series designed to provide valuable resources and education to entrepreneurs and small business operators in the region.

The Copper Crown, a local gem for antique enthusiasts and collectors alike, is marking a major milestone—its 5th Anniversary! With five years of charm, craftsmanship, and community spirit under its belt, The Copper Crown invites friends old and new to join in a month-long celebration packed with nostalgia, knowledge, and a little old-fashioned fun.

The Rogers-Lowell community has a new reason to celebrate! The LISA Rogers-Bentonville High School Cybersecurity team — comprised of talented students Bentley L., Vivaan S., and Prem R. B. — has been named the 2025 Hacktopia ...