J.R. Shaw, Executive Director of Destination Rogers, was recently featured in a compelling interview as part of Medium's series “How To Create a Travel Experience That Keeps People Coming Back for More.”

With more than three decades in the hospitality industry and a decade leading tourism efforts in Northwest Arkansas, J.R. shares valuable insights into what makes a destination unforgettable. From leaning into authenticity to building scalable, emotional experiences, he emphasizes the power of local storytelling and strong community relationships.

Highlights from the interview:
* Be authentic—don’t copy others, define your unique value.
* Build repeatable and meaningful experiences that evoke emotion.
* Leverage media and content across platforms to grow your reach.
* Invest in people—your team, your visitors, and your community.

J.R.'s leadership in placemaking, innovation, and servant leadership continues to elevate Rogers, Arkansas, as a vibrant and welcoming destination.

📍 Thinking about your next trip, retreat, or conference?

Come discover Rogers, Arkansas—where hospitality meets heart, and every visit leaves a lasting impression. Whether you’re planning a family getaway, a corporate retreat, or a major event, Destination Rogers is ready to help you create something unforgettable.

Check out the Medium article HERE.

Invite your out-of-town friends to make Rogers a destination location for their next getaway. Our city blends the region's finest meeting facilities with activities and amenities that range from outdoor adventure to world-class shopping and fine dining. Share many of our popular amenities in this video, because  "it all starts with a visit." 

📱 Follow Destination Rogers:
https://lnkd.in/gMyaVTrP
https://lnkd.in/gMM4dKwa
https://lnkd.in/g2rCaT2T
https://lnkd.in/gxg2fvJA

#TourismLeadership
#DestinationMarketing
#Hospitality
#Placemaking
#VisitRogersAR
#MeetInRogers
#TheNaturalState
#EventPlanning
#RetreatReady